WestJet Cargo Newsletter

By WestJet Cargo | February 15, 2024 | 7 min read

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Operational update

In November and December, we were fortunate to experience favorable weather conditions, resulting in minimal Irregular Operations (IROPS). Despite encountering high passenger load factors on crucial cargo routes, leading to reduced payload, our team proactively communicated these circumstances to our customers. The capacity was meticulously managed by our Revenue Management (RM) team. Throughout December, WestJet Cargo transported cargo on more than two thousand flights. This accomplishment truly reflects the exceptional teamwork within our organization. Speaking of teamwork, our Cargo operations wouldn't be possible without the invaluable contribution of our Operations Control Centre (OCC) team.

In 2023, we implemented two novel operational roles, namely the Cargo Operations Lead and the Cargo Optimization Coordinator, with the aim of enhancing our ability to assist and synchronize the requirements of both our internal and external partners. Our Leads offer direct guidance, operational expertise, frontline leadership, and procedural support to various teams including the Cargo Ops team, Cargo Service teams, warehouse teams, and ramp operations during their shifts. Serving as subject matter experts, they handle all matters, issues, and inquiries related to our 737 BCF and 787 widebody operations. Leads maintain close collaboration with the Cargo Full Freighter Management (FFM) and Network Planning (NP) teams to align with commercial interests. Operating from the Operations Control Center (OCC), they play a crucial role as intermediaries and points of contact for other essential WS teams, such as Load Control, Network Duty Managers, and Operations Coordinators.

Our Cargo Optimization Coordinators focus on supporting day-of operations for the WestJet passenger network. They monitor cargo priority and capacity, oversee special load shipments, and ensure the smooth flow of cargo through the system according to plans. These Coordinators serve as the primary contact and support for all operational and system-related matters, issues, questions, or concerns related to our WestJet narrow body and Encore fleets. Collaborating with Ground Handling Agents (GHAs), they contribute to the planning of cargo movement to minimize disruptions to flights within the WS network. Proactively identifying concerns that could impact cargo movement, Optimization Coordinators take decisive action to mitigate the impact on our operations and customers.

Wrap up of 2023 - highlights and good news stories

Celebrating success: Highlights of 2023

As we bid farewell to another remarkable year, it's time to reflect on the milestones, achievements, and moments that defined our journey in 2023. From the launch of our freighters to heartwarming events, this year has been filled with growth, teamwork, and incredible accomplishments. Let's take a moment to celebrate the highlights that made 2023 truly special.

Freighter Launch Events: A Grand Takeoff!

April 22, 2023, marked a momentous occasion as we soared into the skies with the launch of our freighters. The air buzzed with excitement in Vancouver, Toronto, and Halifax, where Launch Events captivated audiences and showcased our commitment to excellence. The video captured the spirit of this incredible achievement, symbolizing the collaborative efforts that made it all possible.

Click here to view the video; WestJet Cargo on LinkedIn: #video #team #flight #boeing #halifax #toronto #canada #disrupt #human

Team Expansion: Welcoming 22 Cargo Members

The heart of WestJet Cargo lies in its people, and this year, we were thrilled to welcome 22 new members to our Cargo team. Each addition brought unique skills, perspectives, and dedication, contributing to the strength and vitality of our growing family.

Charting New Territories with the Charter Desk

Launching the Charter Desk was a strategic move that expanded our capabilities and service offerings. This milestone not only demonstrated our adaptability but also positioned WestJet as a versatile player in the cargo industry. It's an exciting step forward, opening doors to new opportunities and partnerships.

Digital Evolution: Revamping Our Website

Recognizing the importance of a strong online presence, work on our website began in earnest this year. We're committed to providing a seamless and user-friendly experience for our clients, partners, and team members. Stay tuned for the unveiling of our revamped site, a testament to our dedication to innovation and accessibility.

From Polar Bears to E-Commerce: Diverse Cargo Achievements

Our freighters became vessels of possibility, transporting a diverse range of cargo that showcased the depth and breadth of our capabilities. From the delicate transport of human organs and blood products to the adventurous journey of polar bears and the swift delivery of e-commerce goods, our cargo holds were filled with stories of impact and connection.

Show & Shine in YYC: A Resounding Success

The year also saw us shining on the ground with a successful Show & Shine event in YYC. It wasn't just about the impressive display of the aircraft; it was a celebration of the resilience and spirit that define WestJet. It was a moment to come together, connect, and appreciate the shared journey that unites us all.

As we reflect on the incredible journey that was 2023, we extend our heartfelt gratitude to each and every one of our customers for being an integral part of the WestJet Cargo family. Your trust and support have propelled us to new heights, and await us in 2024!

Awesome Cargo partnership

The inaugural flight on Monday, Dec 4 from LAX-GDL marked the beginning of an exciting chapter in aviation as WestJet Cargo and Awesome Cargo embarked on their collaborative journey. This partnership, rooted in a shared leasing relationship with BBAM, reflects the dynamic spirit of entrepreneurship within established cargo divisions.

The alignment of aircraft types not only symbolizes the shared commitment to excellence but also establishes a robust foundation for the success of this venture. As both entities join forces, they bring together a wealth of experience, expertise, and a forward-thinking approach that is set to redefine the landscape of cargo operations.

A few noteworthy facts about Awesome Cargo highlight its recent achievement of obtaining the Air Operator Certificate (AOC) from Mexico's Federal Civil Aviation Agency on October 13. With headquarters strategically located at NLU Airport in Mexico City, Awesome Cargo aims to position itself as a key player in the LATAM region, leveraging the extensive knowledge accumulated over 40 years from Aerocharter Group.

This collaboration represents more than just a partnership; it signifies a convergence of vision, capability, and determination to elevate cargo services to new heights. Together, WestJet Cargo and Awesome Cargo are poised to make a lasting impact on the industry, opening up new possibilities and setting a standard for excellence in the world of air cargo.

Past and present WestJet Cargo offerings

In 2023, WestJet Cargo has undergone significant expansions and improvements to enhance its cargo products, solidifying its position as a key player in the aviation cargo industry. From the opening of 24 warehouses. 14 Freighter Handling stations, to the integration of Sunwing and the introduction of CAO Certification, WestJet Cargo is poised to meet the evolving demands of its customers.

WestJet Cargo introduces a new offering for January 2024 – 'Safe Air,' a holistic solution designed for the secure transportation of high-value cargo. The product caters to a diverse range of sectors requiring secure and specialized handling of their valuable cargo, and was developed in close collaboration with freight forwarders focused on the secure cargo transportation of these high value goods, from banking to luxury goods, high-end technology, pharmaceuticals, and confidential document transport.

As WestJet Cargo propels into the future, the company's trajectory is marked by a commitment to excellence, a spirit of innovation, and a dedication to customer satisfaction. Keep an eye out for upcoming exciting products slated for release in 2024!

Thank you for choosing WestJet Cargo as your preferred shipping partner. We are dedicated to providing you with exceptional service, and we look forward to serving your cargo needs in the coming quarter. Safe travels and successful shipments!